we are

the REVERIE

We are a television production and casting company shaping the future of both nonfiction and scripted storytelling—where bold ideas ignite, and stories leave a mark.
We play outside the lines and thrive at the intersection of ingenuity and narrative, redefining creative boundaries at every turn.

Creativity

At Reverie, creativity is chaos harnessed—unexpected, electric, undeniable. We play where others hesitate, shaping the future of television with stories that cut through the noise and talent that demands to be seen.

Diversity

Diversity and equity aren’t just values we champion—they’re the very foundation of our work. We are dedicated to creating groundbreaking content by casting authentically and amplifying underrepresented voices. Our forte lies in uncovering unique stories and talent that reflect the rich, multifaceted tapestry of the human experience.

Access

We open doors to exclusive worlds and fascinating individuals, bringing untold stories to the forefront. With unparalleled access and a global network, we curate unique narratives. We thrive on keeping our fingers on the pulse, reimagining possibilities to ensure every project is as authentic and groundbreaking as the worlds we unlock.

team

DANA ASADI, FOUNDER
An Emmy-nominated TV executive with 13+ years of experience, Asadi has built a reputation for discovering untapped talent, bridging cultures, and crafting innovative narratives that resonate with global audiences. With a keen eye for compelling stories, Asadi navigates the intersection of creativity and strategy. Whether she’s leading high-profile casting or developing fresh IP, she moves at the pulse of what’s next—turning stories into cultural moments that matter.

JULIUS SPRING, EXECUTIVE PRODUCER
Spring is a visionary who specializes in unlocking access to exclusive worlds and talent from around the globe. At only 19, Julius worked with Hulu on his original show idea—an early testament to his knack for storytelling and industry foresight. While developing concepts that have captured the attention of networks and studios, he has earned a Bachelor's in business and is currently completing a degree in AI and business law. With an eye for innovation and a pulse on what’s next, Spring continues to craft compelling narratives and open new doors, making the impossible feel within reach.

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